Using the personas and data available, have each team member map their observations onto sticky notes and paste them on the relevant section of the empathy mapping canvas
Offer a quick summary of the customer persona you’ll be referring to throughout the session Using the one-two sentence description you defined on Day 1, explain the goal and scope of the workshop and the activities it will involve Introduce yourself and your participants to one another Follow the framework below to go from zero to a completed draft of a map in just under 2 hours. This is the most interactive (and fun) part of the process. An example of a customer journey map template with different stages and themes Step 2: run the workshop